INFARE’s CCO talks with Routesonline about How To Use Airfares in Airport Marketing

16 July, 2018
Copenhagen, Denmark


Harald Eisenaecher, Chief Commercial Officer of Infare, looks at how airports are discovering the power of fare data.


“Real-time actionable data in the airport space is limited and historic, but airports want information that is forward-looking. More airports are adopting airfare data because it meets that need. It looks into the future and can provide instant answers, rather than having to wait weeks for fresh data to become available. This clarity can be invaluable day-to-day and particularly when meeting airlines in pitch situations…”

– Harald E., CCO of Infare, answering the question “Are more airports leveraging airfare insights?”


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