INFARE | Pharos - Total Market Insight for the RM Ecosystem

Total Market Insight for the Revenue Management Ecosystem

Pharos is a game-changing business intelligence tool that lets airlines harness the full power of Infare’s fare data – the most comprehensive, rigorously vetted and trusted source in the world. Delivering total market insight, from real-time snapshots to classic demand curve analysis, Pharos is the key to the most profitable revenue management strategies.

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Whether steering higher fare revenue or hunting with the pack

Whether identifying price patterns or pouncing on spot opportunities

Whether mining capacity change or modelling market behaviors

Why Pharos

Pharos significantly boosts carrier revenues by unlocking fare pricing opportunities worth millions of dollars annually.

With the highest degree of user personalisation, Pharos streams, visualises and tailors rapidly changing market data to the exact needs of the airline.


Analytics Low-fare Flights on 80K routes Multiple Fare Families Live Snapshots for latest fares	Personalisation Personalised Market Portfolio Dynamic Comparison Sets Your custom-made Filters


Pharos data 1300 Data Sources 45 Quality Criteria Your Subscriptions	User interpretation Multi Observations Competitor Benchmark External Events

How we changed the game

Personalised Interpretation

Pharos can be personalised to each airline’s needs, depleting the need to repeat dashboards configuration

Dynamic Pricing

Pharos automates peer group analysis thanks to dynamic comparisons between carriers

Real-time Snapshots

Real-time Snapshots allow to see the latest fares within minutes

Actionable Insight

Smooth, integrated UX designed to provide rapid insights for revenue management decision-making

and it’s just one click away!

Cloud-based Pharos is quick and easy to adopt, requiring no integration with other airline systems