Online competitive intelligence
Infare™ - airline is a competitive intelligence tool that provides Revenue Management and Pricing Divisions of airlines with powerful capabilities to track market behaviour in these new and ever changing conditions.
By searching online booking engines with carefully designed search algorithms, Infare™ can calculate and decode the pricing strategy and hidden conditions of any airline presenting their fares on the Internet.
All data are stored in a central database, and the information is displayed in a web based analysing module, providing carriers with powerful tools needed for having significant knowledge on competitor's moves on airfare pricing. Questions Infare™ can answer are:
- Do you know all your competitors web fares?
- Do you know the “hidden conditions” in your market?
- How does your competitors control Availability?
- Are you positioned correct in the market?
- What are the lowest fares in the market over the next couple of months?
- When are my competitors lowest fares blacked out?
Right positioning in the market is essential for an airline; too low fares and you loose revenue - but too high fares and you risk going with empty seats, loosing even more revenue. Infare™ creates the right preconditions for obtaining volume and yield. |
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The need for pricing and availability
More than ten years hand-on experiences from Revenue Management in the Airline industry combined with our advanced information search technology and a vast amount of pricing data on all categories of airlines give us unique qualifications to help your Revenue Management department in the present European airline pricing situation.
With over 50 new low price airlines emerged in Europe over the last couple of years, and more to come, the pricing philosophy built up over the last 20 years has changed dramatically. Even though most of these new airlines have no fare conditions they are practising Revenue Management on a flight/date level and are able to match fares on a head-to-head or a flight-to-flight basis. Many of the traditional airlines are trying to match these “hidden conditions” and the pricing philosophy is changing the market as a firestorm.
Infare™ offers a variety of analysing and decoding tools. In collaboration with Revenue DIRECT we offer courses in using Infare™, analysing competitor pricing strategies and creating steering profiles. We also offer ad hoc fare analyses and daily or weekly follow up on a new competitor or pricing initiatives. Monthly management reports, including our observations, insure that you are up to date on the most sensitive O&D's and give you a direct feedback on your Revenue Management initiatives. |
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